Virisk Social Cause Campaign – App and Poster Design

By tex_admin / On

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Virisk is a non-profit organization (fictional) that is concerned with disease prevention and awareness. People generally come in contact with over 300 (approx. 840,000 germs) surfaces in the span of 30 minutes, and 80% of communicable diseases are transferred through touch. Hand-washing has proven effective in preventing most contagious diseases, but the average person only washes their hands for less than 10 seconds a day when 20 seconds a day is the minimum recommendation.

Client
Virisk

Background
Virisk is a non-profit organization (fictional) that is concerned with disease prevention and awareness. People generally come in contact with over 300 (approx. 840,000 germs) surfaces in the span of 30 minutes, and 80% of communicable diseases are transferred through touch. Hand-washing has proven effective in preventing most contagious diseases, but the average person only washes their hands for less than 10 seconds a day when 20 seconds a day is the minimum recommendation.

Objective
To raise awareness regarding the extent of germs that individuals come in contact with every day to encourage proper and frequent handwashing.

Message
When you don’t wash your hands, you’re putting your health into the hands of others, by making contact with the same germs they also have on their hands.

Audience
•  Individuals who are generally not concerned with their hygiene/do not take enough care of themselves or are not educated on the topic of handwashing
•  Children
•  Food service workers or workers that come in contact with food or food waste on a regular basis
•  Animal workers

  • Tone
    Important, honest, trustworthy

    Deliverables
    • Combination guerilla and print ad
    • Virisk tracking app
    • Radio ad