Onyx is a fictional brand based off Ferrero Rocher, established with the intention of making chocolate packaging more environmentally sensitive. By combining the chocolate box with the tray using honeycomb cardboard, the new design is essentially “boxless” and 100% recyclable. 
Client
Onyx

Background
Onyx is a fictional brand based off Ferrero Rocher, established with the intention of making chocolate packaging more environmentally sensitive.

Objective
To create boxless chocolate packaging that reduces waste and reflects the luxurious character that Ferrero Rocher is based off of, regardless of minimal packaging.

Tone
Sensible, sophisticated, tasteful, modest, warm

Unique Selling Proposition
Onyx chocolates are the premium solution to sending your love or thanks to someone in an eco-friendly way. The wafer-like chocolate tray is the chocolate box – the box “lid” is actually an upper tray that envelops the shape of the chocolates, therefore preserving freshness and eliminating the need for wrappers and liners.

Target Market
Wide target; family-oriented upper middle to upper-class individuals of every age group.