Jinxed Burgers Annual Report

By tex_admin / On

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A mock-up community/annual report for Jinxed Burgers, including a front/back cover, and three spreads containing an index, the company’s story, and a financial infographic. Jinxed Burgers is a modern diner (fictional) inspired by black magic and satanic phenomena, but it uses this inspiration for edginess rather than occult influence, fortunately.
Client
Jinxed Burgers

Overview
• A mock-up community/annual report for Jinxed Burgers, including a front/back cover, and three spreads containing an index, the company’s story, and a financial infographic.

Background
• Jinxed Burgers is a modern diner inspired by black magic and satanic phenomena, but it uses this inspiration for edginess rather than occult influence, fortunately.

Goals
• Inform stockholders of Jinxed Burgers’ financial position in a unique, interesting and engaging way
• Catch the intrigue of potential investors

Message
• “We provide a one-of-a-kind experience that will make you feel just as unique”

Audience
• Mostly students and youth with an appreciation for various countercultures and an itch to be “different”
• They might also shop at places like Hot Topic or Journey’s

Tone
Rebellious, discordant, candid, hip